60% lower infrastructure spend through smarter supplier routing.
A travel aggregator's costs scaled linearly with traffic because every search hit every supplier API. Plexe trained ML to call only the suppliers worth calling.
-60%
infrastructure cost
The challenge
- Every search hit every supplier API
- Long-tail suppliers consumed budget but rarely converted
- Infrastructure costs scaled linearly with traffic
- Slow response times hurt the experience
What we built
- ML models that score and rank suppliers in real time
- Queries routed to high-performing suppliers only
- Infrastructure spend decoupled from supplier count
- Faster responses from fewer, better API calls
Results
- -60% infrastructure cost