6 production models, deployed by non-technical teams.
A Fortune 500 travel company was bottlenecked on data science. Plexe put model-building in the hands of its product and analytics teams, and shipped a new recommendations model that lifted conversion.
+7%
conversion uplift, A/B tested
6
models live, run by PMs and analysts
The challenge
- PMs waited weeks for data science to build models
- The recommendation engine underperformed on conversion
- Marketing ran on broad segments, not ML
- Insights were locked behind technical skillsets
What we built
- PMs and analysts deploy models independently
- A new recommendations model, live and A/B tested against the incumbent
- 6 production models powering targeted campaigns
- A self-serve platform for non-technical users
Results
- +7% conversion uplift, A/B tested
- 6 models live, run by PMs and analysts