← Customer stories Jewelry marketplace

End-to-end customer intelligence: 2x dormant customers reactivated.

A jewelry marketplace ran on broad segments and generic email blasts, with churn surfacing only after customers had left. Plexe built end-to-end customer intelligence across CRM, retention and search.

The challenge

• Marketing ran on broad segments and generic email blasts
• Churn surfaced only after customers had already left
• Cross-sell and upsell relied on hand-curated bundles
• Search returned poor results for vague or visual queries

What we built

• ML segmentation and AI agents that propose campaigns automatically
• At-risk customers flagged weeks before churn, with retention plays
• Personalized cross-sell and upsell on every touchpoint
• Natural-language and semantic search across the full catalog

Results

• 2x dormant customers reactivated
• +28% lift in repeat purchase rate