End-to-end customer intelligence: 2x dormant customers reactivated.
A jewelry marketplace ran on broad segments and generic email blasts, with churn surfacing only after customers had left. Plexe built end-to-end customer intelligence across CRM, retention and search.
2x
dormant customers reactivated
+28%
lift in repeat purchase rate
The challenge
- Marketing ran on broad segments and generic email blasts
- Churn surfaced only after customers had already left
- Cross-sell and upsell relied on hand-curated bundles
- Search returned poor results for vague or visual queries
What we built
- ML segmentation and AI agents that propose campaigns automatically
- At-risk customers flagged weeks before churn, with retention plays
- Personalized cross-sell and upsell on every touchpoint
- Natural-language and semantic search across the full catalog
Results
- 2x dormant customers reactivated
- +28% lift in repeat purchase rate